Significance of Motivation in Organization, Business, Management

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 Significance of Motivation

Significance of Motivation

Motivation is an integral part of the process of direction. While directing his subordinate, a manager must create and sustain in them the desire to work for the specified objectives :

  1. High Efficiency : A good motivational system releases the immense untapped reservoirs of physical and mental capabilities. A number of studies have shown that motivation plays a crucial role in determining the level of performance. “poorly motivated people can nullify the soundest organization,“ said alien. By satisfying human needs motivation helps in increasing productivity. Better utilization of resources lowers cost of operations. Motivation is always goal directed. Therefore higher the level of motivation, greater is the degree of goal accomplishment.
  2. Better image : A firm that provides opportunities for financial and personal advancement has a better image in the employement market. People prefer to work for an enterprise because of opportunities for development, and sympathetic outlook. This helps in attracting qualified personnel and simplifies the staffing function.
  3. Facilitates Change : Effective motivation helps to overcome resistance to change and negative attitude on the part of employees like restriction of output. Satisfied workers take interest in new organizational goals and are more receptive to changes that management wants to introduce in order to improve efficiency of operations.
  4. Human Relations : Effective motivation creates job satisfaction which results in cordial Relations between employer and employees. Industrial disputes, labour absenteeism and turnover are reduced with consequent benefits. Motivation helps to solve the central problem of management, i.e., effective use of human resources. Without motivation the workers may not put their best effort and may seek satisfaction of their needs outside the organization.

The success of any organization depends upon the optimum utilization of resources. The utilization of physical resources depends upon the ability to work and the willingness to work of the employees. In practice, ability is not the problem but necessary will to work is lacking. Motivation is the main tool for building such a will.

About – Motivation  The term motivation has been derived from the world ‘motive’. Motives may be defined as drives or impulses within an individual. It implies something within a person which prompts him into action. Motives are expressions of a person’s need or wants and hence they are personal or internal desire. Motives or needs start and maintain activity and determine the behavior of an individual.

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